Deutsche Börse : Created an enduring and recognisable market presence for Deutsche Börse & Eurex in the City of London with intellectually savvy events, brokering of sponsorships, branding ideas and corporate merchandise which established a strong brand alignment. Innovative high tech interactive parties had an infamous reputation which ensured a sought after on-going place in the corporate diary. Various legendary events were profiled in Guy Julie’s book ‘The Culture of Design’ as being remarkable for artfully delivering marketing messages.